Loro Piana


It’s not about where you are or what you do, it’s about how you see it.

It’s an irreverent point of view. An attitude to life.

Not pretentious, but playful. Considered, yet curious.

It’s about being comfortable in your own skin, and choosing to enjoy life from your own perspective.

The claim of The Rare Walk to be emphasized in the concept of comfort collaborating with one of the most respected dance institution in NYC: Parsons Dance in occasion of NYC Meatpacking Pop Up.

A specially commissioned choreography video anda special artistic photo shoot (TBC) using the athletic and elegant bodies of the ballet dancers who can better express, rather than models,the concept we want to communicate.

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